Smörgåsbord
Strategy, Design and Everything
in Between
Smörgåsbord
/ˈsmɔːɡəsbɔːd/* [noun]
"Derived from the Swedish word 'open-faced sandwich' - Smörgåsbord is a curated mix of strategy, culture, and culinary innovation — where diverse talents come together to create bold hospitality concepts and meaningful brand experiences."
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We are a creative consultancy specializing in hospitality concept development, with a focus on food, culture, and experience design. Based in Cape Town, Smörgåsbord brings together a collective of thinkers, tastemakers, and industry experts to shape future-facing projects that resonate with today’s evolving consumer. Whether collaborating with foodpreneurs, hotel groups, or global brands, we offer tailored solutions that bridge insight, innovation, and authenticity.
Whö We Arê
[Dope Concept Developers]
